“There’s an early episode of Star Trek, “Mudd’s Women”, that features three mysterious and beautiful women whose overpowering sexuality exerts a near-catastrophic effect on the helpless men of the Enterprise. A key moment occurs during the middle-third, when a frustrated Captain Kirk turns to Dr. McCoy, grasping for some sort of explanation: “What is it? Is it that we’re tired, and they’re beautiful?” asks Kirk, “They are incredibly beautiful.”
“Are they, Jim?” retorts McCoy, as Spock looks on approvingly, “Are they actually more lovely, pound for pound, measurement for measurement, than any other women you’ve known? Or is it that they just… well, act beautiful?”
By the end of the episode we discover that the women have no special power after all; their impact on men is the result of a kind of placebo effect. The women are conventionally attractive, but not extraordinarily so; they are perceived as goddesses simply because they are presented as goddesses. That, and liberal use of misty 1960s soft-focus technology.
McCoy’s words brought shape to a thought that had been scratching away in my subconscious mind since I first picked up a “lads’ mag” in my mid-teens; that once you strip away the poses, the make-up, the clothes, the presentation and expectation, there’s nothing objectively extraordinary about these women at all.”